Booking and loyalty, for location-based virtual reality.
- Architected a unified payment platform supporting 4 providers (Square, Stripe, Adyen, Checkout.com) across 99 global Sandbox VR locations, enabling per-location provider selection, transaction fee optimisation, and future payment integrations with minimal engineering effort
- Led migration from CSR → SSR using TanStack Start and Cloudflare Workers, improving Core Web Vitals (LCP/TTFB), SEO, and search discoverability, resulting in ~10% growth in organic traffic and new user acquisition
- Founded Sandbox VR's design system, creating a shared React component library with 30+ accessible components, documentation, design tokens, Storybook, and an automated private npm publishing pipeline, adopted across 90% of company web applications
- Launched a mobile-first check-in experience replacing dedicated kiosk hardware - eliminating hardware setup costs, reducing peak-hour queue congestion, and enabling guests to complete pre-arrival onboarding.
- Expanded a Contentful-based web content platform with reusable page sections, layouts, and configuration controls, enabling Marketing to independently launch and manage website experiences without engineering involvement.
